At RE:INNOVATING branding goes beyond logos and icons – our goal for each brand we build is a viable, recognizable identity.
Our approach is mult-tiered and begins with a consultation and appraisal of current brand communications and projected market goals
We build an immersive collage of imagery called a mood or vision board. Here we collect brand, web and story inspiration.
We create a set of guiding principles that serve as the framework for visual communication.
We communicate brand vision and value to hundreds of designers that compete over multiple rounds to produce brand symbols