Chief Visionary Officer
A Kid from Brooklyn
Written by: Reda Wigle
Brooklyn bred Joi Rogers is the love child of a visual merchandiser and a fashion designer. A born creative and proud geek she began pounding her first computer keys at 9. Her first taste of the hustle came during freshmen year of high school when she enrolled in NYC’s Virtual Enterprise program. Virtual Enterprise allowed Joi to transform the classroom into a viable business model and herself from student to marketing director. She further honed her skills at the Fashion Institute of Technology’s college program for high school students. The program gave her an education in the fundamentals of advertising, product photography, business marketing and graphic design.
Shortly thereafter Joi met legendary producer Chucky Thompson of Bad Boy Records who would mentor her in the brass knuckle arts of marketing and business development within the music industry. The experiences and opportunities of her youth provided Joi with a fortified foundation of aesthetics, business acumen and marketing prowess.
During a brief detour as a writer of R&B songs, Joi crossed paths with DJ and future Def Jam A&R man Randall “Sickamore” Medford. Sickamore was blown away by her self made promotional materials and invited her to join his crew as COO of the Famous Firm, a development firm for unsigned artists. After a successful run and joint venture with Atlantic Records Joi established her own firm in 2007. RE:INNOVATING LLC was born from Joi’s varied but viable skillset as a marketer, designer and bonafide boss.
In 2008 Joi moved herself and her business to the burgeoning tech heart of Pittsburgh. Partnering with two of the cities top creatives, Darrell Kinsel, Thomas Agnew and the Heinz Endowments she established BOOM Concepts in the up and coming Garfield neighborhood. BOOM has since built itself into a nationally acclaimed artist incubator and proud community safe space for marginalized voices.
In 2015 Joi launched a nine event series dubbed #BOOMAfterBrunch, with a day party format and a commitment to directing local and national solopreneurs towards success, #BOOMAfterBrunch made headlines and headstarts in equal measure. With support from Zipcar, Home Depot, WALTER + RAY, The Sprout Fund, Penn Ave Eyewear, Dapper Cat Bakery, Roots Wings Furniture, S n Sons Printing, JMY JAM and Christo, #BOOMAfterBrunch succeeded in activating careers and collaborations among Pittsburgh’s emerging artistic and tech demographics. After the success of the day party series, BOOM Concepts was invited to join forces with the Carnegie Museum of Art to host the cities first ever silent disco among the classic works in the museums hall of sculpture.
With a focus on digital marketing, web design, business development and corporate identity building, RE:INNOVATING seeks to empower small businesses start ups and solopreneurs. Within a few years the firm has collected a wide ranging clientele, from realtors to vegan bakers, and picked up a few national awards and accolades along the way. RE:INNOVATING has helped launch a luxury travel line and bring much needed attention and resources to local non profits. Always looking forward, this land bound astronaut continues her trajectory as a beautifier of the web, builder of businesses and converter of technopohobes.