In 2008 Joi moved herself and her business to the burgeoning tech heart of Pittsburgh. Partnering with two of the cities top creatives, Darrell Kinsel, Thomas Agnew and the Heinz Endowments she established BOOM Concepts in the up and coming Garfield neighborhood. BOOM has since built itself into a nationally acclaimed artist incubator and proud community safe space for marginalized voices.
In 2015 Joi launched a nine event series dubbed #BOOMAfterBrunch, with a day party format and a commitment to directing local and national solopreneurs towards success, #BOOMAfterBrunch made headlines and headstarts in equal measure. With support from Zipcar, Home Depot, WALTER + RAY, The Sprout Fund, Penn Ave Eyewear, Dapper Cat Bakery, Roots Wings Furniture, S n Sons Printing, JMY JAM and Christo, #BOOMAfterBrunch succeeded in activating careers and collaborations among Pittsburgh’s emerging artistic and tech demographics.
After the success of the day party series, BOOM Concepts was invited to join forces with the Carnegie Museum of Art to host the cities first ever silent disco among the classic works in the museums hall of sculpture.
Joi created a custom wordpress theme for the BOOM website, serving as a calendar and online hub for the gallery space.